signia hearing aids

Signia Hearing Aids

Sivantos Group introduced their newest brand, Signia (co-branded with Siemens): “With Signia, we want to create a brand that is more human and personal, while building on the Siemens values of technological innovation and quality. For the years to come, this dual branding will allow us to leverage the best of both brands, appealing to a broader demographic, which will be the basis of our future growth.”

Signia is committed to changing lives through innovative hearing instruments, building upon the technological advances of their sister brand, Siemens. Signia’s first product builds upon Siemens’ long history of innovation, with the brand-new Primax.

Primax Hearing Aids

Signia’s debut hearing aid, the Primax, offers the most advanced technology to date from Sivantos Group. Building upon the technological advances of the Siemens binax, Primax has been proven to outperform normal hearing in challenging environments and a clinically-proven reduced listening effort throughout the day.

In 2015, the University of Northern Colorado conducted a study on speech recognition, using Primax hearing aids. Participants experienced a significant reduction in listening effort. Primax hearing aids address the many aspects of hearing loss with new features such as SpeechMaster, HD Music, and EchoShield.

SpeechMaster – Improved Speech Recognition

For those with hearing loss, speech recognition is challenge. Many people express that while they are able to hear speech, they cannot fully understand. In challenging noise situations, such as restaurants and public transportation hubs, speech recognition becomes more of a challenge, due to competing noise.

SpeechMaster is a major feature of the Primax, combines noise reduction, directionality, and steering amplification with SoundSmoothing to balance sounds in any environment. The result is improved speech recognition and an overall ease in the listening experience. SpeechMaster utilizes a number of algorithms to simultaneously eliminate background noise, while directional microphones help Primax wearers locate the source of sound and allow them to focus on the sounds they want to hear.


With the amplification of a hearing aid, certain sounds in challenging acoustic spaces may cause discomfort comfort. The EchoShield feature eliminates reverberations and protects sounds in spaces such as hallways, lecture halls, places of worships, and atriums. By protecting speakers’ voices and softening sharp sounds, EchoShield contributes to a reduced listening effort. EchoShield makes conversations easier in certain spaces, deflects louder sounds, and ensures a comfortable listening experience.

HD Music

Most traditional hearing aids are designed to provide speech recognition – but they are not aimed at music listening. As such, the frequencies and intricacies of music may be lost with the hearing aid experience.

This is where Primax’s HD Music feature steps in. HD Music enhances the rich sounds of music and preserves the fidelity of recordings. HD Music offers three settings to enhance the listening experience: “Live Music,” for any concert, indoor or out; “Recorded Music” for listening in the home; and a specialized “Musician” setting for music lovers who also play music.

Styles & Other Features

Primax’s TwinPhone feature uses a wireless connection to stream conversations directly from a smartphone to the wearer’s hearing aids. For people who experience single-sided hearing loss, Primax comes in CROS and BiCROS models. With the touchControl app and remote control, and through smartphones with the easyTek app, wearers may easily make adjustments to their Primax listening experience. For those who experience tinnitus, Primax is equipped with tinnitus therapy (static noise and ocean wave sounds).

Primax hearing aids are available in receiver-in-canal, behind-the-ear, or in-the-ear styles. Technology levels of the Primax are 7px, 5px, and 3px performance levels, to address different degrees of hearing loss.